Jah Rooti, the rootical singer named by his parents as Keron Bernard is a conscious Singer from the Parish of St Elizabeth, Jamaica. St. Elizabeth is also the birthplace of many big Reggae stars, such as Maxi Preist, Jah Mason, Fanton Mojah, Protoje, Ginjah and the list goes on and on. Coming from a background of poverty, Jah Rooti found out early that it wouldn't be an easy life for him, and he made his move toward a recording career. Jah Rooti lives music and singing and is inspired by the love and rewards of the Art-form.
Luciano which has been one of the most influential artists for Jah Rooti, overheard him singing some years ago in his backyard. Jah Rooti was a neighbor of his and he went over to commend him on the rich talent he heard and encouraged him to move forward and press on, which he complies to with great determination. He made his mark on the Jamaican music scene by the age of 20 when he entered a Guinness Dj Competition and was one of the 10 finalists chosen from a huge amount of entries island-wide. The competition was never completed though due to a hurricane. That didn’t stop Jah Rooti though from his trod, deep rooted with determination and perseverance.
He was spotted by the Manager/Producer of Seventh Trumpet Production, Jahmeake Smalling, and continued working on his music career. With all aims set on making quality and conscious music, Jah Rooti later hooked up with a number of producers and promoters which helped him to spotlight and forward his musical endeavors. He now has a number of tracks playing on rotation on radio stations worldwide.
In 2011 Jah Rooti took another huge step in his career as he enters the Dr. Christopher Tufton's (former MP) Singjay competition. http://www.youtube.com/watch?v=ILSDlw205sg His energetic performance and smooth vocals led him to win the competition with nothing but outstanding reviews coming his way. This is the year for Jah Rooti as he plans to take 2013 to the next level.